Best Tools for Trade Shows and Community Events2 min read
Your brick-and-mortar storefront isn’t the only place you can connect with customers. Whether you own a restaurant or a boutique, you can reach a lot more customers by attending trade shows and community events, such as festivals. You can get more exposure for your brand and even make some extra sales. If you plan appropriately, you can also capture leads to help you nurture long-term relationships with your new customers.
Having the right tools is essential. Here are a few of the best tools to have on hand for trade shows and community events:
iPad POS System
If you want to make sales at trade shows and community events, you’ll need to give your customers a variety of payment options. Not everyone will carry cash – and most won’t have enough to cover large items, even if they do have the cash. An iPad POS system gives you the option to accept a variety of payments safely and securely, including all major credit cards. An iPad POS system can give your customers the confidence to buy, as well.
Display Tablet
Signs and banners have traditionally been used to show off samples of your products. With technology, you can create a more professional and impressive display. You can use a tablet to set up a display with videos or slideshows of your products or demos of your services. Of course, the iPad can do this, as well as serve as a POS system. You can get multiple uses from the one investment.
E-mail Capture Tools
You can easily collect customer e-mails just by asking them to write them down on a piece of paper. However, you then have to enter all those e-mails yourself at the end of the day. If you want to make the process easier and ensure that the information is all entered correctly, you should have a tablet or laptop set up for customers to enter their information for your mailing list themselves.
Trade shows and community events offer you exceptional opportunities to connect with customers and increase your sales. You’ll just need to make sure you go with the right tools to make the most of the opportunity. You can increase your sales, grow your brand awareness, and capture leads for ongoing marketing efforts, helping you to nurture long-term relationships. Consider these tips to help you make the most of your next show.
