Restaurants Increase Ticket Totals With Photos and More on iPad Menus2 min read
An attractive, well-presented photograph can do more to communicate than the longest-ever, thoughtfully composed diatribe ever could. And for this reason, Open’s POS-enabled eye-catching visual images with their backlit presence, are a surefire way to increase the total of each ticket by an average of 15 to 20 %, which are no small beans. All-texted menus – regardless of how fancy the calligraphy or font – just can’t compete with the real-time representation that a deliciously presented photo conveys. Even in contrast to photographs of menu items upon flat, laminated menus pale in comparison with the lifelike nature of the same or similar image on a screen – especially in knowing that by a simple tap of the item, it’s seconds away from preparation for an expedient arrival at your customer’s table, with no waiting for a server.
More Photos Make for the Ideal Match
With Open’s extensive catalogue of superbly photographed menu items, your choices for ideal sympatico representation are comprehensive, with each image conveying its own style of mouthwatering goodness that begs to be tasted. In many cases, a photograph will do more to sell a slower-moving item than verbiage, alone.
The Open Diner’s Experience
Without a wait, customers enjoy perusing the colorful menu and ordering drinks, appetizers, salads, entrees and more. They can even summon their server, get a detailed breakdown on the nutritional information, per dish, send special requests with their orders directly to the chef, and browse other interesting info, specials and factoids – or play entertaining games together, all on their iPad menus. Ordering more salad dressing, napkins, extra plates or desserts is a “piece of cake,” with the Open iPad. There’s plenty of server attention, and when time to pay arrives, it’s handled by the customer at the table without need of an intermediary (server.)
More Options for Full Customizing
Because these digital menus are fully customizable, the options for creating a unique ordering experience for your brand’s ambience is yours. Add your logo, and enjoy seamless design ability with several stellar choices for layout from an impressive number of modern design templates. Anytime you desire to make changes, they’re a cinch – quick and easy, with no waste of time designing or money to reprint and reformat. Categorize certain favorites with the customers – or with the kids, even adding some entertaining ad-libs to further personalize the dining experience.
Get the Responses
You can add a wrap-up rating and review for your customers to fill out upon completion of their meal. You may not love every response. but it’ll be your most valuable info, ever. You can even check Facebook comments and recommendations made by customers, right from your menus. Using your POS, send your customers personalized deals, coupons, special promotions, birthday freebies and more. Send out simple and concise periodic newsletters to keep contact.
