A Point of Sale iPad “Experience…People…Want to Tweet About”3 min read

Aurora Fashions – the group behind well-respected international “high-street” (i.e., high-end) women’s fashion brands Coast, Oasis, and Warehouse — is using its new point of sale iPad system to create a seamless multi-channel customer experience focused on enhancing in-store customer engagement and creating “an experience that people will want to tweet about,” according to last month’s report by ComputerWeekly.com, the UK’s leading online technology news and information technology-management source operated by TechTarget (NASDAQ: TTGT). (This is the third article in our series on Aurora Fashions.

Aurora believes the in-store customer experience should be about more than the transaction. Some retailers have trialed in-store information kiosks and the like, but, as ComputerWeekly puts it, Patel thinks “kiosks in store are ugly” and says that they “do not work in a fashion environment.” By contrast, the point of sale iPad system is uniquely suited to meet the challenge and offers almost unlimited possibilities for engagement. For example:

• Store managers can use the point of sale iPad to reduce “queues at the till” (i.e., lines at the register) or manage inventory. (Just look at how “Feature-Rich Digital Menus Saves Time and Money for NYC Eatery!” And discover how an iPad POS inventory system is helping keep even this small Southern “meat & three” on track in “True Grits: iPad POS Inventory System Keeps Parish Kountry Kookin.”)

• Associates can use the point of sale iPad for on-the-floor assisted selling with video and other digital media, enhanced style advice with supporting online information, or for augmented reality; they can access Aurora’s website from anywhere in the store to find additional product information, check availability and stock-replenishment cycles throughout the UK, and order online, if needed. (Wait until you see how the iPad digital menus at III Forks Jacksonville not only streamline inventory management, track the wine inventory, and update the wine list in real time, but keep servers apprised of the exact location of each bottle of wine! Find out why we raise a toast “To a Year of Wining, Dining & iPad Digital Menus!”)

• Customers can research online fashion and style information right in the store, rather than at home, use the camera on the point of sale iPad to take a picture of themselves wearing different items they’ve tried on, upload the photos to email, and pay for their purchase right in the fitting room or from anywhere in the store, without having to check out at a central register.

Patel shared some of the company’s early trial results with ComputerWeekly: “We have found in early trials that while customers can get all the advice they like, and see themselves in a mirror, using the [point of sale iPad] device to show them a photo of themselves from the side or from behind is a great help.”

By “embracing the emerging mobile market” and the vast potential of the point of sale iPad system, “Aurora has created a roadmap for the future integration of online and in-store commerce” which could transform the entire retail fashion industry!

Now that’s something to tweet about!

Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Open.

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