How You Can Provide a Highly Personalized Dining Experience for Your Customers2 min read
POS software has opened up a whole new world for restaurants, bars, cafes, and the hospitality industry as a whole.
Technology hasn’t just enabled faster, more convenient transactions, it’s also helped to evolve the POS system itself. For instance, mobile has taken POS systems to a whole new level, by bringing the cash register directly to the customer. Mobile POS setups are cheaper, easier to use, and more flexible than other POS systems. They can be hooked directly into a tablet or smartphone and don’t require specialized hardware or extensive training.
However, the latest POS systems have taken mobile point-of-sale to the next level. By integrating a variety of business functions with a user-friendly interface, restaurants can provide their customers with a highly personalized dining experience that increases both satisfaction and sales.
Self-Ordering Kiosks and Digital Menus
With self-ordering kiosks and digital menus, customers can take control over their own ordering process. This improves the accuracy and speed of orders, making this generation of POS systems even more convenient than previous generations.
Unlike print menus, digital menus can be altered with a few keystrokes. You can change the menus as you see fit to meet the changing needs of your customers, provide seasonal offerings, test new menu items, and more. They are completely customizable and can include logos, personalized design templates, and more.
As with most modern software, you can track usage statistics to help you improve your services. You’ll know what users click on, what they don’t, and you can alter your menu accordingly. And, as with web pages, design matters – you can test different designs, photos, and text to see what layouts improve sales rates. Post-meal reviews and ratings only add to the insight your menu can offer.
Tablet-based digital menus and self-ordering systems have many other features that enhance the user experience. Customers can view nutritional information, add special instructions to their order, request the server’s attention, and pay directly through the tablet. Together, all these functions streamline the dining experience, increasing engagement and helping you stand out from the crowd of other restaurants.
Self-ordering kiosks and digital menus are so successful with customers that average ticket sizes increase 15-20% or even more. To make an impression with your customers, stand out from your competitors, and build personalized relationships with your diners, test out these latest POS systems today.
