Pizza Lovers Love iPhone Restaurant Menus. You Will, Too!2 min read

Recently, Mobile Commerce Daily – the leading news provider in mobile commerce and retail – reported that Domino’s Pizza has become “a force to reckon with in the mobile ordering arena.” That’s likely because, as Nick Dutch, Domino’s multimedia manager in Bedford, England, puts it, Domino’s looks for original ways to let customers “order whenever and wherever they are.” Dutch believes iPhone restaurant menus were a natural next step for Domino’s.

With Domino’s iPhone restaurant menus, customers can see the store’s current “meal deals,” order their favorite pizza (which can be customized by selecting base, size, sauce, and toppings), choose sides, beverages, and desserts; and even pay via PayPal.

According to Dutch, Domino’s new iPhone restaurant menus are so popular that Domino’s sold £10 million (approximately $15,759,227.12) of pizza via its new iPhone restaurant menus within the first 8 months following their introduction by Domino’s Pizza in the United Kingdom last year, and, more recently, in the United States.

Pizza Hut, which introduced their iPhone restaurant menus in 2009, is also seeing huge gains since introducing their iPhone restaurant menus. According to Baron Concors, Pizza Hut’s chief digital and information officer, more than 3 million customers have downloaded their iPhone restaurant menus. Concors says that, contrary to the predictions of some, “mobile is not cannibalizing Pizza Hut’s online sales but is, instead, augmenting it.” The company continues to see significant sales growth online, despite introducing mobile channels, but believes demand for mobile applications, like iPhone restaurant menus, will grow rapidly as more and more people buy iPhones and other smart phones and mobile devices.

Pizza Hut’s iPhone restaurant menus have a GPS function built in to help customers find a store nearby, let customers order without having to first obtain the store’s phone number, enable one-touch reordering, and facilitate individual ingredient selection. They also let new customers choose to use a guest pass to order without setting up an account, receive special offers, exclusively available to mobile customers, and, perhaps best of all, take as much time as they need to order, without feeling rushed.

Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Open.

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