Why More Eateries Are Implementing Digital Menu Displays2 min read
Not only are digital menu displays the wave of the future, but they also vastly boost customer service and retention. Find out why more places are adding them in this article.
A technology that is becoming seemingly synonymous with restaurants is digital menu displays. If you are not familiar with these, they can comprise iPad digital menus, generally used in their tablet form, and sometimes offered to guests in protective enclosures, much like you would see at a bar, for example. With digital menu displays, restaurants are upping their customer service bar, they are experiencing a generous increase in sales—and their customers are presented with a high-tech means of ordering food and enjoying a more interactive dining experience.
Digital Menu Displays Cost About the Same as Paper Menus
Perhaps the biggest advantage to adding digital menu display to a restaurant is their cost. An owner can finance them to reduce monthly costs, and can even buy insurance that protects them against theft, accidental damage and normal wear and tear. When compared to the costs of reprinting menus several times per year, digital menu displays actually will pay for themselves over the course of 12 – 24 months.
Imbedded Social Media Apps Spread the Word with Digital Menu Displays
With digital menu displays, they also help you advertise and spread the word. Not only will guests happily tell their friends about your nifty new digital menus, but they also will advertise about them in social media channels like Facebook and Twitter. Some restaurants have even equipped their displays with these imbedded social media apps, so people can post a status update on Facebook while they are at the restaurant, or even tweet about their experience to their followers.
No More Multiple Menus or Paper Tabletop Ads
One of the greatest advantages to digital menu displays is that you don’t have to use several different menus and different tabletop ads positioned in your restaurant throughout the day. Rather, the digital menus can be updated to automatically change throughout the day to display your breakfast, lunch and dinner menus, as well as your happy hour menus. Additionally, you can sell ad space on the digital menu displays to local companies which can actually help to pay for their cost over the course of a year. When you add everything up, digital menus actually make a lot of sense for restaurateurs.
